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Ansh X Croma

A Corporate Life Rewritten Through Cricket

Project Description:

A Day in the Life of a Corporate Employee

Shot for Croma in collaboration with Ansh Dhote’s personal brand, this narrative ad captures the quiet frustration of routine. The story follows a young corporate worker stuck in the loop of an exhausting 9-to-5. Until one evening, on his way home, he watches kids playing cricket on the street and rediscovers a sense of joy he had long forgotten. Inspired, he visits a Croma store, buys himself a big screen TV, and ends his day doing something for himself—watching the game he loves.

The film ends with a coupon code reveal, blending storytelling with subtle brand integration.

Project Stills

Project Stills

Sometimes we want to make it so big, that we forget to start small.

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